Everything You Should Know about Media Planning and Buying Services


Media planning and buying services involve negotiation, strategy and placement of the advertisement, It also involves taking parameters like current events, purchasing and buying habits, competitiveness etc. In consideration while choosing the right media channels. Media Planning and Buying Services include many aspects like determining media mix, budgeting, negotiating and buying strategies, reporting and analysis, monitoring and optimising advertisement performance, campaign evaluation, media planning and evaluation of objective.

Why are media buying and media buyer important?

Media buyers check the entire Media Planning Agency with the help of their media planning team. By understanding target audience preferences and marketing goals that are given by the media planning team the media buyers can execute the purchases. If there is effective media buying in an organisation or a business then the team can create impactful relationships with owners which in result gives greater reach with less investment, this also helps the team to demonstrate a high return on investment and get the best deals with the best practices of plan campaigns and best slots as well.

Difference between media planning and media buying

Media planners and media buyers work closely but their roles are different as media planning is the initial or first step that is the planning and the work of media buyers is to execute the plan at Advertising Agencies Portsmouth. let’s understand their work in detail.

Media planner

A media planner focuses on building out goals, conducting market research, the establishment of the audience, the establishment of budget etc. They try to understand the target audience and then decide with the team which channel they want to purchase and at what price.

Media buyer

When a media plan is established then a media buyer connects with the plan and try to execute it by direct purchases, manual bidding and programmatic purchases. In media buying, the buyer also face challenges like fraud advertisement, unclear contracts, marketing measurement and optimising campaign.

To understand and media buying and media planning in detail let’s understand their process digital media companies Boston.

Process of media buying and media planning.

The process of media planning and media buying helps the business, organisations and brands to connect with the target customers and move forward to understand them better. The process of media planning involves identifying the target audience with comprehensive research of the market which also involves understanding their needs and wants after that the next step of this process is to understand the interest of the audience that keeps changing from time to time and also this process involves finding out which messages a brand should send to its customers so that, they can respond. After all of these steps, the next step is to deliver them something motivating and creative so that they take action and the last step is to test the advertisement placements to understand what is working and what is not and then improve the mistakes.


Media planning and buying services make sure optimal purchases in less time so that organisations and businesses can get high returns on investment and can enrich their brand value.

Contact US:

Richardson Media Group
Address: 75 Congress Street, Suite 214, Portsmouth, New Hampshire
Phone: (603) 373-8866